In order to increase Spanish travel to Japan, and the growing Spanish interest in the country, the new Japanese National Tourism Office (JNTO) was recently inaugurated in Madrid.

This new delegation has the goal of promoting and raising awareness in Spain about Japan’s tourist attractions.

The office’s main functions include collaborating with the media in order to increase Japan’s visibility, increase collaboration with tour operators and travel agencies, study Spanish tourism to Japan, and provide information to Spanish tourists that will visit the country.